Client & task
InCampaign – A digital marketing platform that provides streamlined campaign management and lead generation for businesses.
Task: Improve website functionality and usability by addressing key issues identified in a CRO audit, optimising mobile responsiveness, resolving technical glitches, and enhancing user experience through new feature implementation. The objective was to create a seamless, efficient, and engaging platform for InCampaign’s users.
Our approach
To enhance InCampaign’s website, we focused on the following key tasks:
CRO Audit Issue Fixes:
Implemented improvements from the audit, including:
- Created and integrated Hubspot forms for enhanced lead capture.
- Redesigned the pricing widget for better usability and clarity.
- Designed two additional forms to streamline user interaction.
Mobile Responsiveness Fixes
Optimized the website to ensure seamless functionality across all devices, enhancing user experience for mobile users.
Technical Fixes for Page Loading Issues
Resolved JavaScript lazy load and cache issues that were preventing pages from fully loading until a user hovered over them, ensuring smooth performance.
New Contact Page Creation
Designed and developed a dedicated Contact Page with intuitive navigation, clear forms, and strategic CTAs to encourage user inquiries.
The Results
- Improved Lead Capture: The new form with only three essential fields on the homepage increased form submission rates, contributing to higher lead generation.
- Enhanced Mobile User Experience: Achieved full mobile responsiveness, reducing bounce rates from mobile users.
- Optimised Page Performance: Resolved technical loading issues preventing form load until hover.
- Streamlined Communication: The newly created Contact Page simplified user interactions, resulting in increased direct inquiries.
Sed fringilla gravida lorem, id rhoncus justo egestas sed. Nulla sagittis vel ante sit amet neque non tellus interdum tincidunt eget eu odio. Awesome!
Ongoing Projects
1. Exploit Media Concept
We are collaborating with Exploit Media Concept, a new graphic design and media agency startup, to develop a modern corporate website. This project aims to create a professional, visually appealing digital presence that reflects the agency’s creative expertise while enhancing user engagement and accessibility.
2. Jestone Education
Our team is undertaking a comprehensive redesign of Jestone Education’s corporate website (www.jestoneedu.com). The project will focus on revamping the existing design to improve usability, mobile responsiveness, and overall aesthetics, integrate partners’ systems, and ensure a seamless user experience that aligns with Jestone’s educational mission and goals.
3. The Apostolic Church Woolwich District
We are excited to design a new website for The Apostolic Church Woolwich District. This project will focus on creating a dynamic and user-friendly platform for the church, allowing members and visitors to access essential information, updates, and resources while fostering community engagement.
Sed fringilla gravida lorem, id rhoncus justo egestas sed. Nulla sagittis vel ante sit amet neque non tellus interdum tincidunt eget eu odio. Awesome!
Sed fringilla gravida lorem, id rhoncus justo egestas sed. Nulla sagittis vel ante sit amet neque non tellus interdum tincidunt eget eu odio. Awesome!