Client & task
GoldTech – A professional services company with over 24 years of expertise in engineering, IT, and professional staffing. They serve diverse industries, including government, education, and small to medium-sized businesses.
Task: Redesign GoldTech’s website to improve usability and visual appeal while creating SEO-aligned content to boost search engine visibility and attract new clients. The primary goal was to showcase GoldTech’s expertise across its service areas, including cybersecurity consulting, hardware sales, and emerging technologies.
Our approach
To deliver a modern and optimized website for GoldTech, we focused on the following key tasks:
Responsive Website Redesign
Revamped the site with a user-centric design that ensured seamless navigation, mobile compatibility, and a professional look tailored to GoldTech’s target industries.
SEO-Aligned Content Creation
Developed keyword-rich, clear, and engaging content that highlights GoldTech’s core services and their value to industries like government, education, and commercial sectors.
Streamlined Service Pages
Crafted service pages with a focus on presenting GoldTech’s expertise in cybersecurity, AI-driven technologies, and hardware sales in a way that resonates with their diverse clientele.
Enhanced Call-to-Action (CTA) Strategy
Integrated strategic CTAs throughout the site to drive inquiries and conversions, ensuring potential clients can easily connect with GoldTech.
The Results
- Enhanced Online Presence: Achieved a professional, polished website that aligns with GoldTech’s industry-leading reputation.
- SEO Performance Boost: Improved search engine rankings and a 35% increase in organic traffic within 3 months of launch due to well-researched, optimized content.
- Improved Engagement: A 50% increase in user engagement, with streamlined navigation and clear service offerings catering to key audiences.
- Higher Conversion Rates: Strategic CTAs contributed to a 45% increase in inquiries from government, education, and commercial sectors.