Client & task
Blooming Haus – A luxury floral design studio specializing in bespoke floral arrangements for high-end weddings, corporate events, and private clients.
Task:
The objective was to enhance Blooming Haus’ website by improving usability, optimizing performance, and ensuring a seamless user experience. This was achieved through two key projects:
Website Performance & UX Optimization (Phase 1)
- Addressing user experience (UX) issues, including navigation and form placement.
- Implementing design and performance improvements to enhance engagement.
- Optimizing website speed and resolving page load delays.
Backend Redevelopment & UX Enhancements (Phase 2)
- Improving the website’s backend using Advanced Custom Fields (ACF) for better scalability and structured content management.
- Implementing homepage and content layout improvements to align with Blooming Haus’ brand identity.
- Enhancing user interaction features, such as contact forms, carousels, and landing pages.
Our approach
To meet Blooming Haus’ objectives, we focused on the following key strategies:
User-Centric Website Enhancements
- Redesigned key site sections for a more intuitive user journey, ensuring effortless browsing and seamless navigation.
- Improved contact forms, repositioning them for better visibility and conversion rates.
- Enhanced blog layout and navigation to improve user engagement.
Backend & Performance Optimization
- Refactored ACF structure, removing redundant fields and streamlining database queries for better efficiency.
- Rebuilt key sections of the website using structured and reusable ACF fields, ensuring easier content management.
- Optimized CSS & JavaScript, reducing unnecessary scripts to improve website loading speed.
Feature Development & Strategic Additions
- Created separate Wedding & Events contact forms for a more personalized user experience.
- Added a high-quality video carousel to the homepage, improving user engagement.
- Developed a Giveaway Landing Page, integrating tracking tools and HubSpot forms for lead generation.
Performance & Speed Improvements
- Conducted full performance audits using Google PageSpeed Insights and GTmetrix, implementing necessary optimizations.
- Reduced Largest Contentful Paint (LCP) issues, ensuring fast and smooth page rendering.
- Improved website responsiveness across all devices.
Staging-to-Live Syncing Strategy
- Implemented a staging-to-live migration workflow to allow seamless updates without affecting live content.
- Used All-in-One WP Migration to ensure that backend updates were pushed seamlessly.
ONGOING COLLABORATION
Following the success of these projects, Blooming Haus has engaged in a long-term retainer agreement, ensuring continuous development, technical support, and strategic improvements to maintain and evolve their digital presence.
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